At this point, we have pretty good evidence that making it an Internet "Project" in the way that was actually attempted won't work. Existence proof: thousands upon thousands of comments, much unhappiness on all sides, and severe breakdowns in communication.

I accept the correction that it cannot be proven that it cannot scale, and that my phrasing was more definite than the argument merited. I think that (by analogy to other cultural assimilation processes) it cannot scale without a significant change in the larger culture (fandom at a minimum, society as a whole more likely), except at the relatively slow growth rate that takes place through personal relationships.